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Our story
Welcome to “Au Fait,” where sneaker culture meets art, and fashion becomes a canvas for self-expression. Born from a deep passion for urban, pop, and hip-hop culture, “Au Fait” is more than just a clothing brand—it’s a movement.
Founded by two sneaker enthusiasts, we set out to create a brand that resonates with those who see fashion as a reflection of their identity. At “Au Fait,” we believe that every piece of clothing tells a story, and every pair of sneakers is a work of art. Our mission is to fuse the worlds of style, culture, and creativity, offering premium apparel that speaks to the soul of urban life.
Welcome to “Au Fait”—where fashion meets culture, and every step tells a story.
Welcome to Au Fait Gallery, the sneaker enthusiast streetwear brand that celebrates the artistry of sneakers and the culture that surrounds them.
Au Fait is born out of a deep passion for sneakers and a mutual admiration for streetwear. Shermo, a 37-year-old native Houstonian and car salesman, first met Take0va while creating a music video for a mutual friend. Their paths crossed again in the club scene, where Shermo needed DJ services for a promotion. It was then that they realized the potential for a dynamic partnership.
Their collaboration in promoting clubs laid the foundation for a strong working relationship, built on mutual respect for each other’s business acumen. Over time, they discovered a shared love for sneakers—a passion that inspired them to take their teamwork to the next level. Rather than selling products for other companies, they decided to create their own brand, a brand that truly resonates with their view of sneaker culture.
At Au Fait, we believe that sneakers are more than just footwear. They are works of art, comparable to a sculpture in an exhibit or a highly skilled painting on the wall. To truly appreciate this culture, one must be “Au Fait”—knowledgeable and well-versed in the nuances of sneaker culture. Our brand is dedicated to those who share this understanding and passion.
Our mission is to fill the gap in the fashion industry by creating a brand that embodies the unique perspective we hold. We are inspired by the idea that there was no existing fashion brand that fully resonated with our vision of sneaker culture, and thus, Au Fait was born.
Join us on this journey as we continue to celebrate and elevate sneaker culture through our carefully curated streetwear collections. Be Au Fait with us.